Recognition = retention = creative business success
As the battle for creative talent in London intensifies, securing recognition for outstanding work is a vital tool in helping retain your top team and key clients. Design awards help focus colleagues on achievement, celebrate success and keep people in post longer, so in its seventh edition, the London Design Awards 2021 might be the most important yet in supporting your design business.
Agency and project teams are inherently more satisfied when valued and championed, which is why the organisers of the awards, DRIVENxDESIGN, are committed to facilitating moments of recognition by spotlighting courage, excellence, and diversity by bringing creatives and executives together to enjoy peer-reviewed success.
Much of the time, work lacks punctuation - particularly in the age of Zoom calls. The DRIVENxDESIGN recognition programmes add much-needed moments of celebration and deliver job, supplier and client satisfaction. Run in ten of the world's most creative cities; showcases occur almost every month of the year; for the London Design Awards, the presentation takes place in December, with a standard deadline of 29 July. The late deadline is 30 September.
As recognition can be difficult to establish inside an organisation external initiatives such as the London Design Awards create an important opportunity to secure industry acknowledgement and promotion of creative strength to a vast audience; DRIVENxDESIGN has a global community of 95,000 creatives across 2,500 studios, creating work for over 7,500 brands.
Beginning on the day a project nomination is started, the recognition starts to flow, from the pride shown in the project internally to knowing a worldwide network of judges reviewing and assessing it, onto the announcement, presentation and promotion of the winning entries. Success breeds confidence, keeps teams engaged, and inspires them to bring their best work to the studio. The virtuous recognition cycle has begun.
By boosting loyalty through recognition, businesses incubate a positive culture and save money on training and recruitment; HR studies have concluded that it can cost twice an annual salary to replace someone. In turn, longevity fosters meaningful relationships and a team spirit that can be unbeatable when responding to client briefs.
Recognition = retention = creative business success
Click here for more information on the London Design Awards and how to nominate your project today: drivenxdesign.com/lon21
About
The London Design Awards are operated by DRIVENxDESIGN, an independent design promotion organisation producing the world's largest network of design awards. The programme is led by a global community of C-suite executives who make up the members of our sister project – Design Exec Club that comes together to innovate, accelerate and grow demand for design. In 2020, DRIVENxDESIGN celebrated over $USD350Bn of design projects globally and raised the profile of over 1,200 design projects.